Designing a product focusing on multiple areas, like skill assessment, e-learning, career path guidance, and education loan application, was a difficult task. But challenges motivate us to think out-of-the-box. With that spirit, we aligned our analytical product designers with this project, who blew our and client's minds with the simplistic yet elegant design solution.
To provide career path advice, they do need users' proven skill data. To make this a part of the revenue model, we created a test segment, allowing users to do 1st skill assessment for free and pay fees for the follow-up assessment to get better-personalized career path recommendations, including courses to opt for step by step.
Based on the skill assessment data and user behavior data, our data scientists and AI/ML experts also created modules to provide users with personalized recommendations for the courses to apply for and career paths to follow with financial assessment.
After the personalization setup, we also created categories, such as Top Picks for you, Trending Courses, New Courses, Course at No-cost EMI, and Top Course Provider, with a motive to ease users' confusion in selecting the course meeting their skill and financial criteria.
As our client aimed to get more leads for loan applications, we helped them create a simplified loan application page with categories like personal information, financial details fetching ID, and more to propose to users the best-fit loan plan meeting their financial score.
For users to easily buy online courses and convert their finances into easy EMI options, the client has asked to apply all possible finance aid-related conditions to provide users the conveniences they need to pursue their dream careers.
Individuals Benefited from This Initiation d
Increase in Edu-Financial Loan Application Leads
Top Universities Are Associated Currently