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India's AI Based Matrimony App
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India’s New Age Matrimony App. Indian Matchmaking & Matrimony App Meet the One, Fall in Love and Get Married

Overview

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Betterhalf is an artificial intelligence match-making platform that originated with the aim of helping people find their soulmates. This platform has got your back right from bestowing you with the love of your life to making your fairytale come true by jingling the wedding bells!

Talking about the match made till now, more than 10k+ people have been living gracing this platform to be the source of their love stories. Betterhalf is now a community of 20+ lacs people who trust this platform.

A touch of contemporary essence and upgrade was the need of an hour

Challenges
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  • 1 Traditional Matchmaking Struggles
  • 2 Ensuring Profile Authenticity
  • 3 Maintaining User Privacy & Security
  • 4 Perfecting AI-Based Matchmaking
  • 5 Scaling for High Traffic & Demand
  • 6 Balancing Free & Premium Features
  • 7 Expanding to a Global Market
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The moment of collaboration

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With MindInventory’s expertise, Betterhalf.ai has transformed into a cutting-edge, secure, and AI-driven matrimony platform, redefining modern matchmaking!

AI-Powered Matchmaking AI based matchmaking
Security Enhanced Security & Verification
Scalable & Reliable Scalable & Reliable Infrastructure
Seamless User Experience Seamless User Experience
Private Communication Private & Secure Communication
Continuous Innovation & Support Continuous Innovation & Support
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When MindInventory took the responsibility of making Betterhalf even better

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As the dedicated development team at MindInventory shouldered the responsibility of providing the expected results, the team strived to overcome the challenges that are mentioned below:

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The implementation of server-side rendering was the task of wholesome effort, the team consistently brainstormed and eventually achieved to implement the same.

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Another big challenge the team came across was refactoring the code from scratch by understanding old legacy code logic. The entire code has been refactored into typescript and functional component that was earlier in JavaScript.

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While the process of refactoring the code, it was pretty complex for the team to deal with the challenge of rewriting code for the key Features of the application:
  • registration User Registration & Profile Creation
  • ai matchmaking AI-Powered Matchmaking
  • ai profile Profile Verification & Security
  • search filters Advanced Search & Filters
  • privacy control In-App Communication & Privacy Control
  • ai favourites Favourites & Shortlisting
  • Real Time Notifications Real-Time Notifications & Updates
  • ai monetization Premium Membership & Monetization
  • ai Success Stories Community & Success Stories
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After getting done with the process of refactoring the code in typescript and functional components, the big task of using a custom hook to concise the code was something that had the team face extreme exertion.

Last but not the least, it was a pretty tedious and complex task for the team to separate logical and UI code with the help of a custom hook.

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PROBLEM SOLUTION
Problem & Solution
AI & ML Integration – Automates matchmaking using behavioral data and compatibility analysis.
AI-Powered Personalization – Tailors matches based on user preferences and interactions.
Advanced Verification – Uses AI-based ID verification and fraud detection.
Smart Chat Features – AI-driven chat suggestions and real-time translation.
Gamification & AI Insights – Encourages interaction through personalized engagement strategies.
Behavioral & Psychological Matching – Uses in-depth analysis for better matches.
AI-Driven UI Optimization – Enhances navigation and usability for a smoother experience.

When Betterhalf witnessed the out-turn

At last, when the team Betterhalf witnessed the revamped version of their application, they were spellbound to see the impact of the effort the development team of MindInventory has put in.

First things first, the team Betterhalf took note of the seamless stability of the app after code refactoring

As the development team integrated a unique feature of talking to the astrologer, the team Betterhalf witnessed a great rise in annual revenue..

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Yet another milestone is special because of the female users, as female users had a chance to unlock the path of finding their soulmates, they got a chance to opt for a premium version that eventually brought a surge in revenue generation.

And the icing on the cake is the team Betterhalf observed a relative boost in the number of downloads!

4M+ Users downloaded the app to find their Betterhalf. btn hart
4M+ Users downloaded the app to find their Betterhalf. btn hart

Technology Stack

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Betterhalf was doing good, but to do better and gain a better market presence, we needed our app to be refurbished from scratch. That's where MindInventory became our helping hand. Mobile developers aligned with our project were quite communicative with our technical team, provided quite possible suggestions, and wrote high-performing code for our app to perform well as it's doing currently. I truly recommend this team to partner with.

biru kumar
Biru Kumar

VP of Engineering