how MindInventory helped Betterhalf become the best matchmaking platform

India's AI Based Matrimony App

India’s New Age Matrimony App. Indian Matchmaking & Matrimony App Meet the One, Fall in Love and Get Married

Overview

Betterhalf is an artificial intelligence match-making platform that originated with the aim of helping people find their soulmates. This platform has got your back right from bestowing you with the love of your life to making your fairytale come true by jingling the wedding bells!

Talking about the match made till now, more than 10k+ people have been living gracing this platform to be the source of their love stories. Betterhalf is now a community of 20+ lacs people who trust this platform.

A touch of contemporary essence and upgrade was the need of an hour

Betterhalf’s standard features were up to scratch and the users were quite pleased with its services till the market strategies started reshaping and revamping. blue line

Having come to the result that the competitors of the match-making platforms have stepped in with a refurbished setup to offer their users services that are gripping and trending, the team Betterhalf considered revamping their services. red line

In order to be back in the game and top it, Betterhalf needed robust technical support and the assistance of a top-notch IT company. blue line

The moment of collaboration

The quest for partnering up with the ace mobile and web app development company made the team Betterhalf opt for MindInventory’s assistance to overhaul the platform. Post brainstorming with the team at Betterhalf, the crew of MindInventory understood the core of their requirements and committed to offering them the best version of Betterhalf.

When MindInventory took the responsibility of making Betterhalf even better

As the dedicated development team at MindInventory shouldered the responsibility of providing the expected results, the team strived to overcome the challenges that are mentioned below:

The implementation of server-side rendering was the task of wholesome effort, the team consistently brainstormed and eventually achieved to implement the same.

Another big challenge the team came across was refactoring the code from scratch by understanding old legacy code logic. The entire code has been refactored into typescript and functional component that was earlier in JavaScript.

While the process of refactoring the code, it was pretty complex for the team to deal with the challenge of rewriting code for the 3 key components of the application:

After getting done with the process of refactoring the code in typescript and functional components, the big task of using a custom hook to concise the code was something that had the team face extreme exertion.

Last but not the least, it was a pretty tedious and complex task for the team to separate logical and UI code with the help of a custom hook.

When Betterhalf witnessed the out-turn

At last, when the team Betterhalf witnessed the revamped version of their application, they were spellbound to see the impact of the effort the development team of MindInventory has put in.

First things first, the team Betterhalf took note of the seamless stability of the app after code refactoring

As the development team integrated a unique feature of talking to the astrologer, the team Betterhalf witnessed a great rise in annual revenue..

Yet another milestone is special because of the female users, as female users had a chance to unlock the path of finding their soulmates, they got a chance to opt for a premium version that eventually brought a surge in revenue generation.

And the icing on the cake is the team Betterhalf observed a relative boost in the number of downloads!

4M+ Users downloaded the app to find their Betterhalf.

Technology Stack

Betterhalf was doing good, but to do better and gain a better market presence, we needed our app to be refurbished from scratch. That's where MindInventory became our helping hand. Mobile developers aligned with our project were quite communicative with our technical team, provided quite possible suggestions, and wrote high-performing code for our app to perform well as it's doing currently. I truly recommend this team to partner with.