Betterhalf’s standard features were up to scratch and the users
were quite pleased with its services till the market strategies
started reshaping and revamping.
Betterhalf is an artificial intelligence match-making platform that originated with the aim of helping people find their soulmates. This platform has got your back right from bestowing you with the love of your life to making your fairytale come true by jingling the wedding bells!
Talking about the match made till now, more than 10k+ people have been living gracing this platform to be the source of their love stories. Betterhalf is now a community of 20+ lacs people who trust this platform.
The quest for partnering up with the ace mobile and web app development company made the team Betterhalf opt for MindInventory’s assistance to overhaul the platform. Post brainstorming with the team at Betterhalf, the crew of MindInventory understood the core of their requirements and committed to offering them the best version of Betterhalf.
As the dedicated development team at MindInventory shouldered the responsibility of providing the expected results, the team strived to overcome the challenges that are mentioned below:
The implementation of server-side rendering was the task of wholesome effort, the team consistently brainstormed and eventually achieved to implement the same.
Another big challenge the team came across was refactoring the code from scratch by understanding old legacy code logic. The entire code has been refactored into typescript and functional component that was earlier in JavaScript.
After getting done with the process of refactoring the code in typescript and functional components, the big task of using a custom hook to concise the code was something that had the team face extreme exertion.
Last but not the least, it was a pretty tedious and complex task for the team to separate logical and UI code with the help of a custom hook.
At last, when the team Betterhalf witnessed the revamped version of their application, they were spellbound to see the impact of the effort the development team of MindInventory has put in.
First things first, the team Betterhalf took note of the seamless stability of the app after code refactoring
As the development team integrated a unique feature of talking to the astrologer, the team Betterhalf witnessed a great rise in annual revenue..
Yet another milestone is special because of the female users, as female users had a chance to unlock the path of finding their soulmates, they got a chance to opt for a premium version that eventually brought a surge in revenue generation.
And the icing on the cake is the team Betterhalf observed a relative boost in the number of downloads!
Betterhalf was doing good, but to do better and gain a better market presence, we needed our app to be refurbished from scratch. That's where MindInventory became our helping hand. Mobile developers aligned with our project were quite communicative with our technical team, provided quite possible suggestions, and wrote high-performing code for our app to perform well as it's doing currently. I truly recommend this team to partner with.
VP of Engineering
