How McDonald's Increased Sales Through Its Mobile App?

Founded in 1940, McDonald’s has been earning the loyalty of customers as a leader in the fast food chain, especially for American-style Burgers, with 38,000+ outlets globally.

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To preserve its top position in digital evolution, McDonald's launched its app - McDelivery, in 2014 in India and in 2015 in the US, facilitating foodies to order burgers at their fingertips.

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McDonald's won consumers with its rewards program and with many exciting features, like finding a nearby McDonald’s branch, the product menu, hot deals, favorites, news, etc.

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Used colors, design themes, and typography that make users think about Burgers and icons that are clear to understand, offering a soothing feel to users.

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Business presence in 50+ markets with 40+ million app downloads across the US! In the 2022 Q4 financial survey, its digital sales topped $7 billion in its top-6 markets with 35%+ systemwide sales, and global sales increased by over 12% with 2X growth.

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Amazing, compelling app UI/UX design Unique in-app purchase reward strategies Free food item rewards & much more Highly personalized customer experience

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MindInventory can help you build a mobile app that benefits your business.

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